Category: Digital Marketing

What do you do when faced with an empty page?  Chances are, you go hunting for some inspiration. Depending on…

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that…

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year.…

From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer…

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s…

Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to…

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial…

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced…

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to…

What would it be like if your prospective buyers could meet your brand? What would your business talk about, which…

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time…

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram-…

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal…

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter…

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine.…

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with…

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some…

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and…

Think about five content creators you admire. Regardless of who they are, there’s a common thread: consistency.  Now, consistency might…

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so…

As the year winds down, it’s time to stroll down memory lane and revisit the pop culture moments that defined…

Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of…

I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as…

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the…

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail…

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s…

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks…